POWERTEQ BRANDS SET TO EXHIBIT AT 2017 BASSMASTER CLASSIC

Ogden, UT – Superchips announced today plans to exhibit at the Bassmaster Classic Outdoors Expo presented by DICK’S Sporting Goods, March 24-26, 2017, in Houston, Texas at the George R. Brown Convention Center (1001 Avenida De Las Americas, Houston, Texas, 77010.)

Before the opening of the Bassmaster Classic Outdoors Expo, media, B.A.S.S. Life and Nation members will get the chance to preview products before the public on Friday, March 24, 2017. Superchips will showcase a deep lineup of new application coverage, product lines, and apparel to influential bass-fishing professionals and VIP retailers.

Jim McGinn, VP of Marketing for Powerteq noted, “We’re excited to attend the 2017 GEICO Bassmaster Classic Outdoors Expo. Our brands align extremely well with the thousands of anglers and consumers that attend this exciting event. Superchips offers an extensive line of performance upgrades for both gas and diesel truck owners looking to optimize shift patterns, fuel economy, and towing power. Our employees have a passion for the outdoors and we’re thrilled to support an event that is not only a natural fit for the Powerteq family of brands but also targets a large community of consumers, from across the country, that use our products daily. The Bassmaster Classic will also be used as a launching pad for some exciting announcements we plan to make in Houston.”

The Expo is one of the main attractions of the Bassmaster Classic, which annually draws attendance in excess of 100,000 to its venues. It has grown into one of the largest fishing consumer shows in the country, and many manufacturers have chosen to introduce their new products for 2017 at the Expo. Fifty-two of the world’s best bass anglers, many of whom use the Superchips brand as they tow across the country, will compete for more than $1 million in this, the 47th world championship of bass fishing. The competition will take place on Lake Conroe, Texas, with weigh-ins being held in Minute Maid Park, home of the Astros, each afternoon on March 24, 25, and 26.