This week, our graphics team has been working on some renderings of our 2020 Jeep® Wrangler® JL project. With our plans of releasing tuning support for the 2.0L turbocharger applications soon, we needed a vehicle ready to make a big splash on launch. This JL needs something that’ll pop and take the Bikini Blue paint scheme up a notch. As the new marketing campaign vehicle for Superchips, we want to make the right statement and stand out in a crowd. This Wrangler® JL Rubicon is going to be used in our advertisements, YouTube videos and taken around the country to different shows and events (assuming COVID-19 restrictions allow) and the factory look just won’t do.
The general opinion around the office here is that we should go Retro. Get back into the 70’s with a Scrambler look, maybe some old school side stripes. The paint color on this JL Wrangler® already draws attention in traffic, so how to make it better? Since that hard top is being swapped out for a black Bestop Trektop, maybe some blacks and grays will tie it all together nicely? But then we question playing along with the metallic in the paint and go totally ‘bass boat’ on the graphics scheme with even more bright colors. We’ve got the 3.5″ Readylift suspension kit and some massive 37″ Fury tires on 20″ Anthem Off-Road wheels, so big and bold will be the theme here. We have a few options drawn up but narrowing it down has been tough. The marketing team knows which way they’d go, but we aren’t just building this Jeep® for us. What do you guys think? The Wrangler® JL is scheduled for a wrap install with our friends at Buzz Graphics soon and we need your help. Bounce over to our @superchips_official Instagram and Facebook pages, shoot us a message with your thoughts and opinions. Maybe you’ll win yourself a swag pack for helping us narrow it down.
So what’s it gonna be? Black and grey stripes? Yellow and orange stripes? Matte or metallic? Either way, you know this thing is going to look killer with our laundry list of parts bolted on and we can’t wait to get this thing out in the woods for some crawlin’. Click here to checkout our options for your Jeep!